Urban Bank needs a senior marketer who treats a fee line as a product fact, not as decoration. Ads, landing pages, and the newsletter must match what the branch and the app already say.

You will plan campaigns for accounts, cards, and loans without inventing a rate that is not on the confirmation screen. When a page and an ad disagree, you fix the page.

What you will do

You will run the calendar for Urban Bank digital work: site banners, product landing pages, newsletter notes, and paid placements that point back to this site. You will brief design and development with the same fee and limit figures the product team uses.

You will review every hero, CTA, and offer card before it goes live. If a bonus needs a direct deposit, that line stays on the offer. If a transfer is same-day only before a cut-off, the page says the cut-off.

You will watch which pages people finish, which forms fail, and which campaign sent traffic that bounced. You will bring those notes to the weekly product meeting.

Who you work with

Product, design, and the writer who owns holds and fees. Branch managers will tell you when a campaign promised something the desk cannot do. You change the campaign.

What you bring

• Several years running digital campaigns for a regulated or financial brand
• Ability to write or edit short product copy without hype
• Comfort with analytics, landing-page tests, and a CMS
• Mumbai time for shoots and launches; you can plan remote weeks around them

How to apply

Send a CV and two URLs or screenshots of campaigns you owned. Tell us how you kept the public figure in line with the product figure. We will reply if there is a match.